peyman hajizade; Ismael hasanabadi; Jalal Panahi
Abstract
Global Developments in the fields of science and technology as well as; Consecutive challenges of economic and financial systems have led to deeper attention of policymakers and thinkers to the development of market intelligence in organizations. In this regard, market intelligence activities, which ...
Read More
Global Developments in the fields of science and technology as well as; Consecutive challenges of economic and financial systems have led to deeper attention of policymakers and thinkers to the development of market intelligence in organizations. In this regard, market intelligence activities, which include the production and dissemination of market intelligence in the development of new products, can increase the chances of success and effectiveness of innovation. The purpose of this study is to investigate the relationship between innovation and market intelligence features on the company's performance with emphasis on the mediating role of business acquisition and application of market intelligence in the specialized departments of Bank Mellat in Tehran. The statistical population of the present study includes: Managers, deputies and experts of the General Departments of Bank Mellat in Tehran. The sample size of the research is 253 people based on Cochran's formula and simple random sampling method . In this study, The statistical population of the study was surveyed using a questionnaire and to determine the validity of the questionnaires, the content validity method was used and also its reliability was estimated 0.931using Cronbach's alpha coefficient .The results of this study indicate that between company innovation and Acquire & employing market intelligence, between intelligence acquisition and market intelligence application, between market intelligence acquisition and company performance, between market intelligence application and innovation performance, between innovation performance and market performance and between Market performance and company performance; There is a positive and significant relationship.
